Cloud Transitions Are About People & Culture

In an exclusive interview with BW Businessworld, Adobe’s executive vicepresident and chief technology officer ABHAY PARASNIS talks to RUHAIL AMIN about how the company is betting on new age technologies to provide breakthrough services, its partnership with Microsoft and how India continues to be a strategic centre of innovation for the business

- Ruhail Amin

What is Adobe doing to deliver a great customer experience?

If you look at Adobe’s mission, it has been about transforming the world through digital experiences. Going by the history of our company, whether in creative cloud, document cloud or in our enterprise business, we have always focused on the intersection of taking cutting-edge technologies and applying them to provide breakthrough services.

As we look at where we are today and at the next decade, there are probably three transformative technologies that will define the next set of experiences for our customers. Technologies such as augmented reality (AR) and virtual reality (VR) are going to expand the canvas for creativity. One of the approaches that we are exploring and looking at, is the intersection of digital and the physical world. Secondly, machine learning or intelligence is the most profound shift that the software industry has seen in the last two to three decades. The next decade of innovation for computer technology will be defined by intelligence; it has been mostly used for automation so far. What we are about to see now are computers combined with artificial intelligence (AI) and machine learning as large amounts of data and content will start becoming deeply personal and deeply intelligence-oriented to drive insights.

Adobe recently partnered with Microsoft to bring out joint solutions for enterprises. What does this strategic partnership entail and what is the way forward?