Facebook Pixel A Red Carpet for the Maharajah! | Businessworld - Business - Magzter.comでこの記事を読む

試す - 無料

A Red Carpet for the Maharajah!

Businessworld

|

September 13, 2021

ON 8 OCTOBER, WHILE MOST of India was immersed in autumn festivals, an afternoon Press conference brought to an end media speculation about Tata Sons winning the bid for a 100 per cent stake in India’s national carrier.

- Srinath Sridharan

A Red Carpet for the Maharajah!

Tata Sons outbid a consortium led by SpiceJet’s CMD Ajay Singh, who had bid Rs 15,100 crore to acquire Air India. The Tata Group’s wholly-owned subsidiary Talace Pvt. Ltd. put an enterprise value bid of Rs 18,000 crore, with debt to be retained at Rs 15,300 crore.

This writer, though, had no doubt that Tata Sons would be the new incumbent-owner of Air India. The decision process already had the approval of the special panel led by Union Home Minister Amit Shah and needed ratification by the Union Cabinet. In the Air India disinvestment deal, the winner not only gets 100 per cent stake in Air India but also 100 per cent of Air India Express and 50 per cent of Air India SATS Airport Services. The Tatas already have an airline joint venture (JV) with Singapore Airlines – Vistara, as well as AirAsia India (the erstwhile JV with AirAsia for a low-cost carrier business).

The Tatas were also the potential bidders when the Government of India (GoI) ran a process to sell its stake in Air India in 2001 and 2017. A key difference this time around was the focus on a quicker deal closure and on making the transaction fructify.

Home Coming or Sweet Revenge?

Businessworld からのその他のストーリー

BW Businessworld

BW Businessworld

India Growth Strategy Accelerates Expansion

SCHLOEDER on why India remains central to Häfele's global roadmap, driving scale, localisation, innovation, and more

time to read

1 mins

May 16, 2026

BW Businessworld

BW Businessworld

Advertising Moves Business Metrics

AB InBev India’s speaks to BW Businessworld’s Reema Bhaduri on routing 60-65 per cent of marketing budgets into experiences, Cannes Lions win, a global Netflix deal, and why India isnowexporting creative ideas. Excerpts

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

Future Of Marketing Belongs To Human Imagination

Algorithms may optimise performance, but iconic brands are still builtthrough human judgment, cultural conviction and creative courage, Says BEKAL

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

The New Agency Mandate

HARSHA RAZDAN, CEO, Dentsu South Asia, explains why agencies and CMOs must move from service-selling to solving growth problems in a conversation with BW Businessworld's Chairman & Editor-in-Chief

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

SWEET 40s

Health-conscious people in their 40s start counting calories, reading food labels, and there is a growing trend to cut out added sugars, which is a good move, but the essential aspect is to note what you are replacing your sugar with

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

India, Museums, and the Restitution of Heritage

Across the world’s great museums lie the material traces of civilisations whose histories were not merely discovered but displaced.

time to read

4 mins

May 16, 2026

BW Businessworld

BW Businessworld

Milking Growth The New Way

As demand rises and consumers premiumise, India's dairy industry enters a more strategic and margin-sensitive phase of growth

time to read

5 mins

May 16, 2026

BW Businessworld

BW Businessworld

WPP's Reset In The Storm

With Elevate28, Cindy Rose is attempting to turn WPP into a simpler, AI-powered, performance-led company. The market is still asking whether the advertising giant can move fast enough

time to read

6 mins

May 16, 2026

BW Businessworld

BW Businessworld

Marketing Is Evolving Into A Technology Function

In India's rapidly digitising retail economy, creativity alone is no longer enough. Technology now drives experience, engagement and conversion

time to read

3 mins

May 16, 2026

BW Businessworld

BW Businessworld

The Real Marketing Battle

ADITYA BABBAR argues that ROI, retail experience and conversion now define brand success

time to read

2 mins

May 16, 2026

Translate

Share

-
+

Change font size