Total Solutions

Through its SaaS platform, fareye is making product delivery an efficient process.

- Devika Singh

IN THE EARLY DAYS of e-commerce, buying a product on online marketplaces was an experience full of uncertainty. While you could buy the product in one click, getting delivery was an entirely different story. Those days, you had no idea when the product would land at your doorstep and whether you would be home then. Kushal Nahata, founder and CEO of FarEye, describes a routine early morning scene witnessed at a logistics centre in the early years of this decade. “Around 20-25 people would show up between 9 and 9.30 am for delivery of products. No one had any idea who was going to deliver what and where. They would manually sort it out and decide to deliver to addresses closer to them.” In the evening, Nahata says, all delivery boys would then submit receipts, collected cash and return undelivered products. The whole process was cumbersome, inefficient and meant loss of time and money for the company.