試す 金 - 無料
The Cutting Edge
Business Today
|May 21, 2017
A men's grooming start-up has revived a classic product to make sure traditional shaving is back in style.

Kiran Gowda works as a manager at a well known 5-star hotel in the heritage city of Mysuru – a city of palaces that draws nearly as many visitors as does the Taj Mahal. One of the prerequisites of Gowda's job is that he should be ‘well-groomed and presentable at all times’ while attending to the upmarket clientele.
“It is an unwritten code, which means one has to port a clean-shaven look and wear impeccable clothes. So, during the peak tourist season, when I spend 10-12 ours on the job, I end up changing my clothes and having at least twice a day,” says Gowda.
But he recently faced a problem that compelled him to change his shaving routine. In spite of using a multi-blade artridge razor of a popular company, Gowda ended up with a razor burn that turned into an angry red welt and hen became an infected pustule. The infection did heal eventually, but he took a friend’s advice and opted for a ingle-blade, double-edged safety razor from Bombay having Company (BSC).
“I had never heard of them. They sold something called the ‘six-part shaving system’, which includes a razor, a blade, a brush, pre-shave scrub, shaving cream and post-shave balm. Used to slapping on some shaving foam and running a multi-blade cartridge over it, this was a revelation to me. I loved it,” says Gowda.
That is the kind of feedback the company thrives upon in a market that is still niche. While the overall personal care market in India is estimated to be ₹65,000 crore, the men’s market is worth about ₹25,000 crore. The trend is changing, though. As per a Euromonitor report, men’s grooming market in India rose to ₹9,000 crore by 2016 compared to ₹1,200 crore in 2010.
このストーリーは、Business Today の May 21, 2017 版からのものです。
Magzter GOLD を購読すると、厳選された何千ものプレミアム記事や、10,000 以上の雑誌や新聞にアクセスできます。
すでに購読者ですか? サインイン
Business Today からのその他のストーリー
Business Today India
PROFIT IS POWER
THE BUSINESS TODAY MOST POWERFUL WOMEN IN BUSINESS AWARDS FELICITATED THOSE WHO TRULY STAND OUT FOR THEIR PERFORMANCE
3 mins
January 04, 2026
Business Today India
Best Management Advice
The idea of stable jobs leading to stable careers is obsolete. Most of us will have to learn to be selfemployed, a gig worker or an entrepreneur
2 mins
January 04, 2026
Business Today India
BIG WINS AT BOULDER HILLS
A NEW SEASON OF BT GOLF TEED OFF AT HYDERABAD AT THE BREEZY BOULDER HILLS, KICKING OFF THE MARQUEE EVENT
2 mins
January 04, 2026
Business Today India
A HISTORIC MOMENT...
THE INDIA TODAY Group celebrates 50 years of journalism and influence in 2025.
1 min
January 04, 2026
Business Today India
REINING IN AI
AS AI ADOPTION ACCELERATES ACROSS SECTORS, INDIA'S AI GOVERNANCE ROAD MAP AIMS TO BALANCE INNOVATION WITH SAFETY, ACCOUNTABILITY AND STRATEGIC AUTONOMY
6 mins
January 04, 2026
Business Today India
“India is Amazon’s Prime Bet”
From 10-minute delivery to AI foundation models, Amit Agarwal, Senior Vice President for Emerging Markets at Amazon, explains why the company is India's largest foreign investor
6 mins
January 04, 2026
Business Today India
IndiGo Blues
Extension of deadline for new safety rules has brought only short-term relief for the airline and passengers. With no easy fix, a permanent solution will need a lot more work and time
10 mins
January 04, 2026
Business Today India
THE GREAT RESET
THE CENTRE HAS FINALLY NOTIFIED THE FOUR LABOUR CODES, WHICH ARE EXPECTED TO REDUCE THE COMPLIANCE BURDEN, IMPROVE EASE OF DOING BUSINESS AND BENEFIT THE LABOUR FORCE. BUT THE LONG-AWAITED REFORMS HAVE EVOKED MIXED REACTIONS
9 mins
January 04, 2026
Business Today India
BOSTON- BEST EXPLORED ON FOOT
IN AMERICA'S OLDEST CITY, THE PAST AND PRESENT WALK SIDE BY SIDE
3 mins
January 04, 2026
Business Today India
GETTING IT RIGHT
THE EMPLOYEES' PROVIDENT FUND ORGANISATION HAS BEEN WORKING ON SEVERAL INITIATIVES OVER THE LAST FEW YEARS TO ENSURE A SMOOTHER EXPERIENCE FOR ITS SUBSCRIBERS. IT IS NOW TAKING THAT A STEP FURTHER WITH ITS NEXT SET OF REFORMS
4 mins
January 04, 2026
Translate
Change font size
