P2P Rental Rides Experiential Wave

THE MUMBAI-BASED COMPANY OFFERS TOP GADGETS, LUXURY CRUISES, CHOPPER RIDES AND MORE.

- Sanghamitra Mandal

1) The Founder

Akshay Bhatia, a graduate from Warwick Business School. Before setting up Mutterfly Technologies, he had worked for Morgan Stanley’s UK asset management team.

2) The Trigger

“During my stint abroad, I was fascinated by the ease of access and scope for monetisation offered by collaborative consumption. Sharing economy is thriving in the West although people there spend big on personal consumption. So, I thought it would work well in India where aspirational consumers want a never before experience without spending a lot of money,” says Bhatia. Also, an average Indian household has at least Ì€ 30,000 worth of items lying unused and renting these could earn `5,000-40,000 a month, he adds.