試す - 無料

LIFE IS SWEET

Business Today

|

October 17, 2021

A HANDFUL OF CHEFS AND F&B PROFESSIONALS IS TRYING TO MAKE SWEETMEATS, OR MITHAI, FASHIONABLE

- SMITA TRIPATHI

LIFE IS SWEET

QUICK, HOW DO YOU MAKE MITHAI EXCITING? HOW ABOUT INFUSING A DASH OF CHAMPAGNE IN YOUR LADDOO, OR COATING YOUR PATISSA WITH COCONUT AND CARAMEL, OR ENCASING DARK Belgian chocolate truffle in a grandma-style traditional besan laddoo? A small but significant number of food and beverage (F&B) professionals are doing this and a lot more to make mithai fashionable.

“We wanted to take what is traditional and then reimagine it,” says Sameer Seth, Co-founder of Hunger Inc, the company behind Mumbai-based restaurants, The Bombay Canteen and O Pedro. Seth and fellow Cofounder Yash Bhanage set up Bombay Sweet Shop in March last year. “We imagined it as Willy Wonka’s mithai factory,” says Seth. So, the store has flooring with bees hovering around flowers with kaju katli-shaped petals, and spot-lit glass cases with mithai displayed. The mithai itself uses a lot of chocolate. Take, for example, the best-selling kaju marzipan which gives a chocolatey twist to the classic kaju katli. It sandwiches two layers of kaju katli with a thick layer of decadent chocolate ganache. Each square is then dipped in chocolate and then sprayed with a chocolate spray. A box of nine pieces costs ₹600.

Chef Girish Nayak, who is referred to as Chief Mithaiwala, loves to reinterpret traditional mithai in his own way. So, you have the lal peda but filled with dulce de leche caramel and chunks of peanut honeycomb, or the besan laddoo coated in sugar syrup and toasted hazelnuts.

Business Today からのその他のストーリー

Business Today India

Business Today India

The Start-up She-shift

Women founders are reshaping India's start-up landscape-breaking biases, defying funding gaps, and proving that entrepreneurship is no longer a space they're expected to enter quietly or temporarily

time to read

4 mins

December 21, 2025

Business Today India

Business Today India

The Male Gaze at Work

Can India Inc. truly progress if the male gaze continues to shape women's everyday reality at work?

time to read

5 mins

December 21, 2025

Business Today India

Business Today India

Towards Financial Independence

While gold and FDs were once the default option, today's women are exploring MFs, equities, and other financial products

time to read

5 mins

December 21, 2025

Business Today India

Business Today India

Clothes Maketh A Woman?

Appearance expectations don't always show up as written dress codes or grooming rules. More often, they seep into culture in quiet but powerful ways

time to read

3 mins

December 21, 2025

Business Today India

Business Today India

BEST Management Advice

Learning is a constant process and the world that we live in today demands both un-learning as well as learning. So, work to enhance your skills and build your knowledge

time to read

2 mins

December 21, 2025

Business Today India

Business Today India

Transforming Women's Rights

The Labour Codes will not only unlock the untapped potential of the female workforce but also empower women through increased participation in the economy

time to read

3 mins

December 21, 2025

Business Today India

Business Today India

Ambition versus Biology

Elective egg freezing once largely a medical necessity-has gradually transformed into a planned step in long-term career and life strategy

time to read

4 mins

December 21, 2025

Business Today India

Business Today India

The Silent LOAD

Women are climbing the career ladder, but invisible burdens and structural barriers are still weighing them down

time to read

5 mins

December 21, 2025

Business Today India

Business Today India

Understanding Egg Freezing

For many, egg freezing is not about delaying motherhood; it is about keeping a door open

time to read

3 mins

December 21, 2025

Business Today India

Business Today India

A Bigger Canvas

For Ritu Gangrade Arora, Country Head- India, Allianz Services Pvt Ltd, the latest venture seems like a new beginning

time to read

2 mins

December 21, 2025

Translate

Share

-
+

Change font size