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A Tough Call
Business Today
|June 18, 2017
GST could lead to many local brands going offthe shelf
SANTOSH GOLD, a popular soap brand in rural Gujarat has over the years built a strong network of retailers in and around Vadodara and Anand who try their best to push the brand. Despite having leading brands such as Lifebuoy or Santoor on display, when a consumer would ask for a ₹10 soap, the retailer would give him Santosh Gold. Similarly, Bapi Chanachur a popular namkeen brand in Bengal, has more takers than Haldirams and Bingo in most
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