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Block Chain

Business Today Malaysia

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October 2018

An enabler for supply chain transparency and business growth.

- Terri Hiskey

Block Chain

Recent research by the Economist Intelligence Unit has uncovered significant issues in the way multinational firms manage the ethical performance of their supply chains. With less than a third of organisations addressing issues such as ethical breaches or supply chain corruption, this represents a major concern across all industries.

Supply chains bear the responsibility of reputation for a brand.

Recent problems in the supply chain have resulted in frozen foods being recalled over warnings of a potentially deadly listeria outbreak. It has also generated costly, and damaging challenges for aviation companies.

A lack of trust can become a major issue for manufacturers that want to earn and maintain customer loyalty.

A Harvard Business Review study showed that retailers with a high level of trust in the manufacturer generated 78 percent more sales than those with a lower level.

In an environment where over half of consumers are willing to pay a premium for services from companies promoting social responsibility, now is the time for manufacturers to prioritise supply chain transparency.

Supply chain issues are also a costly business. A prime example here is KFC, who experienced massive supply chain issues after switching its logistics service provider — losing up to £4.2 million a week in the peak of its well-publicised chicken outage.

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