Magzter GOLDで無制限に

Magzter GOLDで無制限に

10,000以上の雑誌、新聞、プレミアム記事に無制限にアクセスできます。

$149.99
 
$74.99/年

試す - 無料

Let Them Eat Bread

Business Today India

|

February 05, 2023

The French baguette is more than just a long and slim bread with a crunch. It's a symbol of French culture recognised by UNESCO

- Smita Tripathi

Let Them Eat Bread

IN SEASON THREE of the hugely popular Netflix show Emily in Paris, McDonald's is planning to launch the McBaguette in France. Whether McDonald's will actually ever do that, we don't know, but the McBaguette may just turn out to be a hit given the love for baguettes that the French have. Consider this: nearly 10 billion baguettes are eaten in France every year.

There are few things quite as quintessentially French than the humble baguette. Little wonder, then, that UNESCO has added the bread to its 'intangible cultural heritage list' in 2022. Crunchy on the outside, soft on the inside and good with just about anything-smothered in jam, dipped in butter, had with soup, milk or coffee-the long, slim bread is a staple in most French households.

The exact provenance of the baguette is not known. But like with most legends associated with food, there are several interesting stories regarding the baguette. One famous origin story credits Napoleon Bonaparte. "It is said he ordered the bread to be made longer and more slender in shape to fit into the pockets of his soldiers or to be carried easily under their arm," says Maxime Montay, Executive Chef at Delhi-based French pâtisserie Monique. "Even today, you see most French persons carrying the baguette under their arm," he adds. Another theory holds that bread was the cause of the French Revolution because bread was the mainstay of the French diet, and peasants rioted when they saw the nobility eating the crusty white sticks while they faced shortages and famine.

Business Today India からのその他のストーリー

Business Today India

Business Today India

MANAGING THE GREAT MBA MIGRATION

WITH VISA CHANGES AND COST PRESSURES SHAKING UP THE GLOBAL MBA SCENE, INDIAN STUDENTS ARE RETHINKING STRATEGY, DESTINATIONS, AND FINANCIAL PLANNING FOR THEIR OVERSEAS DREAMS

time to read

5 mins

December 07, 2025

Business Today India

Business Today India

TOWARDS GLOBAL RANKINGS

Indian B-schools are thriving in career and alumni outcomes but research and thought leadership remain critical to make a global mark

time to read

3 mins

December 07, 2025

Business Today India

Business Today India

TRAINING THE LEADERS

B-SCHOOLS ARE MAKING EXECUTIVE MBAS FLEXIBLE, PERSONALISED AND TECHNOLOGY-DRIVEN

time to read

4 mins

December 07, 2025

Business Today India

Business Today India

HOW WE PICKED THE WINNERS

A DETAILED LOOK INTO THE METHODOLOGY AND PROCESS FOLLOWED FOR THE BT-MDRA INDIA'S BEST B-SCHOOLS SURVEY 2025

time to read

3 mins

December 07, 2025

Business Today India

Business Today India

FOREIGN RETURNED

SEVERAL STUDENTS ARE PURSUING MANAGEMENT EDUCATION OVERSEAS ONLY TO RETURN AND CREATE AN IMPACT IN INDIA

time to read

5 mins

December 07, 2025

Business Today India

Business Today India

REDEFINING SUCCESS

In a rapidly changing world, institutions need to embrace a more holistic approach, one that recognises learning quality and student well-being

time to read

2 mins

December 07, 2025

Business Today India

Business Today India

I FOR INNOVATION

At SPJIMR, the focus over the last year has been on innovation, an area that the institute aims to link with societal impact

time to read

3 mins

December 07, 2025

Business Today India

Business Today India

"B-SCHOOLS PREPARE LEADERS WHO CAN NAVIGATE UNCERTAINTIES"

Francesca Cornelli, Dean, Northwestern University's Kellogg School of Management, on geopolitical uncertainties, disruptions affecting businesses, and more

time to read

3 mins

December 07, 2025

Business Today India

Business Today India

THE START-UP SCHOOL

From adding courses in areas such as AI and sustainability to supporting more than 250 start-ups, IIML has been expanding steadily

time to read

2 mins

December 07, 2025

Business Today India

Business Today India

STRENGTHENING LEGACY

IIMC stays its ground despite job market pressures, launches cutting-edge courses in AI, corporate sustainability, and private equity

time to read

2 mins

December 07, 2025

Translate

Share

-
+

Change font size