Social Media Is Changing India, But Not Fully

A recent report published by the Reuters Foundation in collaboration with Oxford University reveals that India has emerged as one of the fastest-growing markets for US based technology companies like Facebook, Google, and Twitter. India’s Twitter users currently number at 26.7 million, and as of July 2017, Facebook reported that India overtook the United States to become the platform’s largest audience by country with a userbase of 241 million active users.

- Buroshiva Dasgupta

 

As more users, especially among the younger generation, spend time on social networks, they also attract advertisers and marketers. Although advertising revenue from print and television continues to be far higher than that from digital advertising, the latter is growing at double the pace. It accounts for a revenue of `76.9 billion, which makes up 15% of the total advertising revenue. It registered a growth of 28% from 2015 to 2016.