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The Cult Of Sarah

ADWEEK

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October 2, 2017

Why the inimitable Sarah Paulson is the future of TV.

- Jason Lynch

The Cult Of Sarah

She won an Emmy, SAG Award and Golden Globe for her bravura performance as Marcia Clark in last year’s FX miniseries, The People v. O.J. Simpson: American Crime Story, but it took Sarah Paulson almost another year to confirm what the TV industry really thinks about her acting chops. Earlier this year, her longtime collaborator and O.J. executive producer Ryan Murphy offered the actress the lead in Ratched, an origin story he is executive producing that focuses on Nurse Ratched, the iconic, sadistic nurse from the 1975 film One Flew Over the Cuckoo’s Nest. Murphy shopped the project around to networks, offering a package for the first time that included his frequent muse Paulson attached as star and producer. “That was very exciting and also very scary, because I thought, oh God, what if they take this out, and people are like, ‘No thanks, we’re good. We don’t need a Sarah Paulson show,’” says Paulson. “Thankfully, it all worked out very well.”

In the wake of last year’s most acclaimed TV performance, everyone—TV networks and movie studios alike—wants to be in business with Paulson. Ratched sparked a high-stakes bidding war, with Netflix ultimately fending off suitors like Hulu and Apple (which is developing an original TV series strategy) for the project last month, giving the drama a hefty two-season commitment. And that is only one of three high profile TV series that Paulson will film over the next year. In 2018, she’ll begin production on Katrina, the third installment in Murphy’s American Crime Story anthology series for FX, and continue on the other Murphy FX anthology hit that started her meteoric rise, American Horror Story.

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