試す - 無料

Mobile Banking Is Catching On

ADWEEK

|

October 8, 2018

As digital payments grow globally, U.S. companies arequickly adapting to the new world order.

- Marty Swant

Mobile Banking Is Catching On

Last week, PayPal, the payments platform, announced plans to sponsor three sports teams—the Phoenix Suns, Phoenix Mercury and the Spanish soccer team Real Club Deportivo Mallorca— as part of a broader strategy to overhaul three stadiums with mobile payment systems. The promise, according to Phoenix Suns CEO Jason Rowley, is “to create the most efficient and seamless experience as possible.” That could mean less time in line buying a jersey or ordering a hot dog without taking out your wallet.

“It’s not about changing consumers’ behavior; it’s about meeting them where they are and where they want to be,” said Robert Clarkson, PayPal’s gm of North America. “The consumers are already experiencing something like that in some aspect of their life, and now you’re making it available in the sports arena.”

While credit cards are still king in the U.S., the use of mobile payments is growing as companies including PayPal, Apple, Samsung and Google have integrated their mobile payment technology into everything from phones to watches. Meanwhile, banks— seeing the changing landscape— have been forging partnerships or making their own tech to get ahead of changing consumer habits.

ADWEEK からのその他のストーリー

ADWEEK

ADWEEK

News Anchor Of The Year Megyn Kelly

From Trump to ailes, the fox news personality fearlessly faces off with the powers that be—and ends up crushing the cable ratings race.

time to read

5 mins

November 28, 2016

ADWEEK

ADWEEK

The Big Bang

Global consultancies are rocking the agency world, creating a new universe of offerings that meld marketing and technology.

time to read

10 mins

March 13, 2017

ADWEEK

ADWEEK

DROGA5

Using the fingers on just one hand, David Droga argues, you can count the number of agencies that possess a “strong soul.”

time to read

6 mins

December 05, 2016

ADWEEK

ADWEEK

Ogily

When it comes to leadership changes, 2016 will be remembered as a time of disruption.

time to read

6 mins

December 05, 2016

ADWEEK

ADWEEK

The Myth of White Space

'Brands have to stand out in an obvious crowd—not stand alone in an unusual spot that no one cares about.'

time to read

4 mins

December 12, 2016

ADWEEK

ADWEEK

Brand Phelps

Can the greatest olympian in history be as dominant out of the pool as he was in it?

time to read

16 mins

December 12, 2016

ADWEEK

ADWEEK

Masters Of Their Domain

WHY DIGITAL BRANDS ARE KILLING IT IN ECOMMERCE. BY LAUREN JOHNSON

time to read

3 mins

April 16, 2018

ADWEEK

ADWEEK

Winners' Playbook

BRANDS OFTEN FIND THAT WHEN THEY AIM TO DO GOOD, THEY ALSO END UP DOING WELL. HERE ARE FOUR RULES TO KEEP IN MIND. BY DAN TYNAN

time to read

2 mins

April 16, 2018

ADWEEK

ADWEEK

Flipping The Disruption Script

THE FORTUNE 500 SHOULDN’T REST ON THEIR LAURELS OF HAVING A FIRST-TO- MARKET ADVANTAGE.

time to read

3 mins

December 4, 2017

ADWEEK

ADWEEK

MCCann

All things old were new again in 2017 as McCann dominated the U.S. agency landscape with a string of wins and created the most-discussed campaign of the year in Fearless Girl. 

time to read

7 mins

December 4, 2017

Translate

Share

-
+

Change font size