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Discovering The DNA
autoX
|December 2018
With the entry of Kia’s first model into India now eagerly awaited, we visit their design and R&D facilities in Germany to gain a deeper insight into the brand. We also sample a couple of Kia vehicles that you may soon see in India.
As someone who’s obsessed with all things automotive, it’s but obvious that I would relish the opportunity of exploring development, research and design facilities of manufacturers – both in India and abroad. One of the reasons is my love for watching products being developed and manufactured – it’s an art really, something that’s not appreciated enough but is intensely invigorating to watch and learn from. Also, I enjoy picking the brains of the people behind the products that I obsess over day-after-day. And sometimes it’s deeply satisfying and incredibly fascinating to see how some of the simplest of things are actually the result of years of intense research.
The creative side
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