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1948 Desoto Custom Convertible Coupe
Wheels Magazine
|September 28, 2018
It was a member of the CustomSeries and one step above the DeLuxe, making it highly desirable then and now
Introduced in the late Twenties by the Chrysler Corporation, DeSoto was a mid-level brand which sat above Plymouth and below Dodge in the pecking order — however, such was its popularity thanks primarily to models such as the DeLuxe and the fancier Custom, it wasn’t long before it swapped places with the latter in the car-hungry US market.
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