Fitbit Ionic

Fitbit brings its fitness flair to the smartwatch game, with a hybrid that does far more than just tracking steps and sleep…

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Everybody knows Fitbit for its fitness trackers, but now it’s moving up to fitness-tracking smartwatches too. With the Fitbit ionic it’s produced a hybrid device that does the smartwatch essentials (ie, telling the time and sending notifications), makes it fun to track steps and sleep, then adds extra in-depth fitness tracking. it’s not really like an Apple Watch; it’s more akin to Garmin’s hardcore Forerunner 645 Music.

Hero or zero?

The Ionic wants to be iconic, design-wise, and it’s certainly, er, distinctive. The square face means you have to be quite careful in choosing from the plethora of colour/strap combinations. Go for muted tones and it looks quite striking; the more garish combos are a bit too striking.