Win On Sunday, Sell On Monday

 That Term Applied Long Before GM Adopted it to NASCAR in the ’50s 

- Rob Fortier

Obviously, General Motors wanted to sell new cars, and one of its marketing ploys in the ’50s was to take advantage of the newly formed sanctioned body of stock car racing, NASCAR: if their car won (Chevy, Pontiac, what have you), they wanted to drive fans to their local dealership the following day to purchase a winning car of their own. They originally called it “stock car” racing for a reason—unlike today—and save for various sponsor names, a roll bar (maybe), and a few miscellaneous details, fans could own and drive basically the same cars they watched compete on the ovals.