TO THE NEXA LEVEL

Maruti Suzuki transformed the showroom experience five years ago and hasn’t looked back since

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For years, the Indian consumer had to settle for ordinary experiences offered to them by automotive brands. With fast-paced modernization and changing consumer preferences, the demand for a differentiated automotive experience grew, however, and it was then that Maruti Suzuki launched NEXA, its premium automotive channel in July 2015. NEXA understood the mindset of the modern urban customer, who wanted to be treated differently. Discerning in their tastes, they were looking for global and exclusive experiences, which set benchmarks in brands, products and services - and NEXA did just that, presenting itself as the new standard of premium automotive experiences.