Two years ago, MotorTrend created a competition called “The $40,000 Challenge.” The idea: Find eight vehicles in competing segments— four from mainstream brands, four from the luxury strata—and see which truly delivered a better driving experience from that narrow price band.
To hit $40,000, the mainstream examples were loaded to the gills with frills, but they were still (usually)stifled with less refined powertrains and less than supple suspensions; most of the luxury articles were base models lacking features that shoppers consider mandatory, though many still delivered sublime ride and handling and excellent sound isolation.
The luxury executives hated the idea. They saw it as a no-win situation. Take the victory, and everyone says, “Well, you should have won.” Lose, and lose face. Hey, if you don’t want to be compared to mainstream brands, quit playing in their pricing sandbox.
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MOTORTREND SUV OF THE YEAR 2024 - CERTIFIED FRESH
THEREâS NO REST FOR SUV MAKERS IN THE INTENSE QUEST TO BE THE BEST
THE CHEVROLET BLAZER EV IS THE 2024 SUV OF THE YEAR
Once again, the bow-tie brand shows leadership in the electric vehicle space
AGENTS OF ZERO
WE DID IT AGAIN: RUNNING OUR VW ID4 EV OUT OF ELECTRICITY, JUST TO SEE WHAT HAPPENS
THEY LISTENED
THE NEW TESLA MODEL 3 HIGHLAND FIXES NEARLY EVERYTHING WE HATED ABOUT THE OLD CAR
2023 Lexus RZ
Lexus says it will make only battery-powered vehicles by 2035, and the new RZÂ 450e is the brandâs first dedicated EV. This midsize crossover indicates Lexusâ future lineup will have luxurious appeal, but we find this first effort lacking in crucial areas.
2024 Land Rover Defender
The Defender 130 is a tricky one to judge. On one hand, it potentially improves upon a design and package we previously lauded enough to crown as our 2021 SUV of the Year in the form of the standard Defender 110. The 130 is more than a foot longer than the 110 and has more room for people and stuff, stretching the existing design into a new body style. (The 130âs wheelbase remains unchanged.)
2024 Kia Seltos
If youâve been a fan of Kiaâs recent styling direction but donât want to pay top dollar for it, the 2024 Kia Seltos is a great way to get a rolling piece of that design aesthetic at a reasonable price.
2023 Jeep Compass
When asked to identify an off-road vehicle, the average person will point to just about any Jeep.
2024 Hyundai Kona
The Kona enters its second generation for 2024 with a new design language. Itâs larger than the outgoing Kona, too, and its uncommonly ornate (for this class) and unmistakable design is something weâre already seeing in other upcoming Hyundai products. Having really liked the previous Kona, would our judges warm to this one?
2023 Ford Escape
The Escape is one of those SUVs that hasnât ranked at the top of its class for a long time, but every time we drive one, weâre pleasantly surprised. Although it perpetually feels a little outdated, thereâs some inherent goodness baked into the Escape.