Man's Aggressive Strategy For Indian Bus Market

Woos customers with new CLA BS-IV bus chassis range

- N. Balasubramanian

MAN has taken another im-portant step as part of its focused come-back and expansion journey in the Indian market. Ever since last year, MAN Trucks India, under the leadership of Mr. Joerg Mommertz, Chairman & Managing Director, and his experienced senior management team, has taken a consistent and measured approach to get back into the thick of things in the Indian CV market. It started off with the introduction of MAN’s BS-IV compliant CLA EVO truck range, rightly backed by a careful and qualitative expansion of its sales & service network across the country. This was followed by the launch of a host of new initiatives to step up customer support & connect post which we had the MAN CLA EVO Expedition to put across the message of the robustness and reliability of the brand’s haulage truck range.

The company has made a head start in 2018, marking its re-entry into the bus segment with the unveiling of its new CLA BS-IV Bus Chassis range. Rewinding the clock by six years, one could recollect that MAN-Force, the erstwhile JV company, had showcased its front-engine inter-city coach Aerobus at 2012 Auto Expo. Though things did not really pan out the way MAN would have wanted back then, the company has far more clarity, better market understanding and a reliable team to steer the ship towards success.

As part of its plan to target the southern market to start with, MAN showcased the new chassis to potential customers, bus body builders and other channel partners at Bengaluru and Chennai. The company plans to cover different geographies in a phased manner and will head towards the North and West regions once the southern markets are covered. Inter-city application