DICV Exudes Supreme Confidence Over BS-VI Readiness

Using their global experience with emission standards, Daimler India Commercial Vehicles (DICV) took a pioneering step to comply with BS-VI in India by investing around Rs. 500 crores to localize their Euro VI technology in addition to completing over two million kilometres of testing and developing new facilities. N. Balasubramanian finds out more from DICV’s BS-VI sneak preview held in Chennai

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Daimler India Commercial Vehicles (DICV) seems to be eagerly awaiting the onset of the BS-VI emission norms in the country. The CV maker gave a glimpse as to why it apparently has a pole position in the BS-VI race that starts on April 1 next year. Worldwide, Daimler has already sold over 1.4 million vehicles with Euro VI technology, an equivalent emissions standard to BS-VI. The company has not used a ‘copy-paste’ approach to just bring in European Euro VI technology to meet BS-VI but has stuck to its philosophy of designing, developing and manufacturing locally for the domestic market that has seen it emerge as one of the strongest contenders in the country’s CV industry during the current decade.

DICV received BS-VI certification for one of their heavyduty truck models in July this year, proving they have successfully adapted their expertise with Euro VI to the Indian market. The company hosted a BS-VI sneak preview event at the company’s Oragadam plant in Chennai where Satyakam Arya, Managing Director and CEO, DICV, made an excellent presentation that covered a wide range of topics including why India’s BS-VI transition is one-of-a-kind and an ominous challenge; how Bharat Benz’ global experience gives it an edge over competition; the exciting new export opportunities the new emission norms bring along; and the preparations underway at the company to gear up its sales and service network across the country.