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BharatBenz High-Five

Commercial Vehicle

|

October 2017

Three BharatBenz trucks ran from Chennai to Ludhiana and back via Kolkata and Vijaywada to celebrate the five years of Daimler India Commercial Vehicles.

- Bhushan Mhapralkar

BharatBenz High-Five

It is past midnight as the convoy of three trucks gets on the highway to Mumbai. It is part of an initiative by Daimler India Commercial Vehicles (DICV) to celebrate five years of its journey in India. Starting from the DICV plant at Oragadam on the outskirts of Chennai on August 22, 2017, the convoy, under the ‘High Five’ campaign, will cover 19 major cities across India. Comprising of Bharat Benz 1214, Bharat Benz 2523, and Bharat Benz 3123, the convoy will travel over a distance of 8000 km in one month. It will stop at dealerships, dhabas, and transport nagars,highlighting the advantages of a Bharat Benz truck. I have travelled to Pune to join the convoy. Pune is one of the 50 stops the campaign will take during its journey. I have been given the opportunity to drive one of the three trucks as the campaign travels from Pune to Mumbai. Travelling with me is Rajaram Krishnanmurthy, Vice President, Daimler India Commercial Vehicles.

High Five

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