Earth Energy Game Plan

Mumbai based startup Earth Energy is riding the emobility wave in India. Team ACI highlights the company’s push for localisation as the foundation of its game plan

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Mumbai-based startup Earth Energy is betting big on localised Electric Vehicles (EVs) for the Indian market. Taking a leaf out of the government’s impetus on ‘Make in India’ and the growing awareness among buyers, the company claims to have attained localisation levels of nearly 96 per cent. It sets the company apart from the competition, says Rushi Shenghani, Founder and Chief Executive Officer at Earth Energy. “To tap the growth potential of localised EVs,” averred Shenghani, “most of the parts that constitute the vehicle be it the drivetrain, the recommendation architecture to the technology put to use are made in-house at a time when the technology did not exist.” Shenghani credits climate change, fuel price hikes, and the tightening emission norms for the growing proliferation of EVs among other factors driving this growth. A testimony to the company moving in tandem with its aspirations was the launch of its electric two-wheeler portfolio. The company launched an electric scooter Glyde+, and two electric motorcycles named Evolve R and Evolve Z respectively.

Glyde + T