Moto Warrior

Special-edition VR46 Ranger brings MotoGP flair to the 4x4 ute market.

- Matt Raudonikis

THERE’S nothing like a hot-selling new model to draw the attention of the aftermarket industry, and why wouldn’t it? Strong selling models are generally popular with enthusiasts, and they’re the ones who will turn to the aftermarket for hop-ups and modifications.

The strong growth in the 4x4 ute and SUV segments has seen companies normally associated with fast cars, racing and styling turn their hands to off-roaders for a slice of the very lucrative pie. Brand names such as Harrop, Herrod, Tickford and even HSV are all looking at souped-up SUVs and tickled trucks – some of them already have products on the market. 

One name you certainly wouldn’t expect to find associated with a 4x4 ute is that of nine-time MotoGP champion Valentino Rossi, yet he’s the man behind the VR46 graphics that adorn this Ford Ranger. The VR46 Ranger was developed in the UK with Ford rally specialists MS-RT, which also does a Transit van in both VR46 and road racer Guy Martin guise, as well as versions not affiliated with these motorcycle legends.