Your Business - February - March 2017

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You’ve survived the post-holiday January slump and, now that those unrealistic resolutions have been broken and shelved, you can get on with doing what needs to be done to make 2017 your best business year yet. Perhaps you’re just out of the starting blocks, and full of the vigour and optimism that comes with launching a new enterprise... sure, it’s going to be hard work, but with the tactics and techniques we’ve rounded up on page 70 (Hitting a Century) we’re confident you’ll lay down solid foundations for growth in those first 100 days.

Maybe you feel more like you’ve been in business for a hundred years… and whether you’re “doing well” on paper or not, you’re in a rut. Recognising this is the first important step towards change, and on
page 12 we introduce some simple ways that you can inject new colour into your business. It could be finding a mentor, someone you trust to advise you through a key challenge, or someone whose industry contacts can give you the boost you need. Or perhaps it’s time for a rebrand – the opportunity to breathe
new life into your business or product, which, when actioned with a focus on strategy, can deliver significant commercial benefit.

One of our authors encourages entrepreneurs to be extraordinary, which means to go above and beyond what is expected. Whether it’s delivering on your promises, adding value, introducing innovation or putting clients first, we hope that this issue’s articles give you that added motivation to go forth and be
extraordinary. Enjoy the read!