The Scenographer - March/April 2020

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ALBERTO SANSEVERINO Executive Creative Director
EVENT IS AN INDUSTRY THAT BROADLY EMBRACES SEVERAL DISCIPLINES LIKE ENTERTAINMENT, DIGITAL TECHNOLOGY, AND NARRATIVE. FROM THE ORIGINAL PURPOSE TO PROMOTE A BRAND AND GENERATE EXCITEMENT, NOWADAYS EVENTS OCCUPY AN IMPORTANT POSITION IN THE CREATIVE FIELD ESPECIALLY IN SHANGHAI WHERE ALBERTO SANSEVERINO LIVE AND WORK SINCE 2011 AS EXECUTIVE CREATIVE DIRECTOR. DOING EVENTS IN CHINA IS NOT JUST A WAY TO PROMOTE A PRODUCT BUT TO SET NEW TRENDS AND LIFESTYLES AND AS I LIKE TO SAY, A WAY FOR PEOPLE TO COMMUNICATE, ONLINE AND OFFLINE. WORKING IN THE LARGEST EVENT INDUSTRY IN THE WORLD MEANS EMBRACING THE GREAT EPOCHAL CHANGES, NEW LIFESTYLES AND THE EVOLUTION OF THE TECHNOLOGY OF THE WORLD THAT HAS MOVED ITS AXIS TOWARDS ASIA.