Business Today Sri Lanka - August 2006

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Jerry Huxtable, Managing Director of Subtle, explains the reasons for Subtle pitching to be the fifth player in Sri Lanka's lucrative mobile phone sector. Huxtable also discusses the effects of the deregulation of the telecommunications sector and how broadband voice and data services are leading Subtle inevitably into the future.
Etihad Airways is creating a buzz in the city with its unique marketing strategy and brand offering. Their core philosophy is the belief that people who fly with them are their guests and not mere passengers. Kumar de Silva, Area Manager, Sri Lanka and Maldives for Etihad Airways, spoke about the challenges involved in setting up Etihad Airways in a competitive environment and the future goals of the airline.
Thayalan Bartlett, the new CEO of JWT Sri Lanka, almost didn't make it into advertising. Trying to decide between the thrills of flying and his spark and flare for advertising, Bartlett nearly gave up on both passions when the opportunity to pursue either was lost. He spoke and discussed the challenges facing the advertising industry and his plans for JWT.
A new book of photographs - Sri Lanka Colour, collects images by world-famous photographer Dominic Samsoni, in a tribute to the exuberance of Sri Lanka: her people, scenery, and effusive colour.