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Point of Purchase - July 2017

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この号では

Category Focus - Cosmetics B As In Booming Beauty Biz 08 POP Parade 16 International POP 22 Cover Story Avinash Kumar, Patanjali Ayurved Ltd 24 Region Focus - Bangalore Intro 28 R.G. Venkatesh, MD, Diamond Display Solutions 30 Jose Palanthinkal, Director, Ideal Design 30 Tabrez Pasha, MD, Squadron Graphics 31 Jaikumar, Managing Director, Jai Graphics 32 Deepak Magar, Proprietor, Supra Digital 32 Komal Wadhwa, Director, Wadpack Display Solutions 33 Sunder R Yadav, Sr. Manager Commercial, The Hindusthan Enterprises 33 Prabhu, Managing Director, Om Sai Signgrafix 34 S.Rahamathulla, Proprietor, SSR Enterprises 34 Dibashmoni Das , Director Acumen Marketing Solutions 36 Balakrishna G., MD, Ace Media Solutions Pvt. Ltd. 36 Vasudevan LK, Epson India 37 Retail Talk Ezone 38 In-Store Activation Quaker 40 Colonel & Co 42 Brand Talk Lawrence & Mayo 44 Cholayil 46 Digital Download Perpule 48 Beaconstalk 50 Packaging Design Wysiwyg 52 Coming soon at In-Store Asia 2018 54 Resource 58 Calendar 62

Point of Purchase Description:

Point-of-Purchase started as a bimonthly in Dec 2000 as POP Today and was relaunched in Aug 2005 as Point Of Purchase. From August 2008, POP turned monthly and updates the industry helping them explore brand communication options at retail. It covers the in-store activities of brands, retail promotions, review of POP products, consumer behaviour and various resources relating to vendor contact details and new products. It provides a common communication platform that encourages knowledge transactions between the various interest groups such as Brand marketers, Retailers, POP/Signage producers and design agencies in the Indian POP industry.

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