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The phrase mass market takes on a new meaning, with millions of India's poor promising to become 'hot' with Health insurers, says K Nitya Kalyani, drawing upon the findings of two global experts, in the September 2012 issue. While Jim Ruta guides you over the 10 steps to marketing greatness, G Balasubramanian tells you why tax planning is too important NOT to be left to the Financial Planners. And pull the rabbit out of the hat for your clients, as R Gopinath shows how to, and learn the secret of converting insight into foresight from Gopi Santhanam…A new series, Impact, enlightens agents

Premium Magazine Description:

In the June 2013 issue, Premium tells you about a simple but huge opportunity that insurance advisors have largely ignored: the simple fact that Home is where the action begins, and so Home insurance is a place you should focus! Read this month how the ever-inventive Jim Ruta shows why and how many of you let the slump defeat you. He lists one compelling reason after another for your failure and how to fix each one of them. Dr R Radhakrishnan in his column “Impact” demystifies the new IRDA guidelines to help you abide by the regulations! And R Gopinath goes to the basics of making yourself most visible where it counts most… all that and more in Premium, which has your best interests at heart!