Nuffoods Spectrum - August 2021

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Wellness, balanced diet and supplementary foods are a well-known panacea for any
ailments, with researchers and nutrition experts vouching for its efficacy and safety.
Gone are the days of mindless 'pill-popping'. With innovative technology, combining
the ancient wealth of knowledge from Ayurveda and transforming them into 'Smart Foods' is the latest trend in the unending quest to optimal health and managing
ailments associated with a fastpaced, and more often, unhealthy lifestyle.The future belongs to effective Smart Foods that are not only convenient to consume,but also mimic the 'lifestyle foods' that have become the mainstay. Of lately, we are seeing a number of young minds coming up with smart ways to use natural and convenient food ingredients packed either in the form of novel recipes, supplements, snacks or beverages exploring less-touched segments such as women’s health, protein
sufficiency, nourishing nibbles and readyto-drink mixes. As the list continues, we
cannot help wondering what more is in store in this space of healthy smart food category in the future. The entry of numerous startups in this segment clearly
indicates that this trend is here to stay.