Shopping Centre News - February 2022

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WhatsApp and SMS Marketing add strength to Digital Campaigns of Shopping Centres
The marketing of a retail shopping centre is critical in helping the overall property performance and help tenants thrive in terms of bringing in customers and making profitable sales. The marketing plan not only describes the strategies that the mall management will deploy to attract and retain tenants but also to bring in more and new shoppers to the centres. Ever since the pandemic, the shopping centres had to suff er a lot. As things are improving, the mall developers are once again back to their drawing boards and are restrategising their marketing plans to get out of the crisis in hand. A storm of global trends hitting overall sentiments at the same time is now the cause for the centres/ malls to change the role they play in people’s lives. No longer shopping or discounts or events are the primary factors.

Shopping Centre News Description:

出版社: Images

カテゴリ: Business

言語: English

頻度: Monthly

Shopping Centre News magazine – launched at the India Shopping Centre Forum on March 18, 2008 – is currently in its 11th year of publication. In its decade+ journey, the publication continues to thrive as a knowledge resource center that collects, analyses and disseminates information on the rich Indian shopping centre industry.

The mission of the magazine is to encourage the development and spread of sophisticated management paradigms and maintenance methods, keeping in context global benchmarks of the mall industry. The monthly magazine also provides a body of focused research into the architecture, aesthetic and design aspects of shopping centres.

The magazine – which is the foremost, most authoritative publication for the shopping centre industry in India – is now available every month and in an all new format. It will continue to act as a bridge between the shopping centre developers and the retail community to help forge a mutually profitable relationship.

Shopping Centre News’ subscribers include everyone from CEOs, to marketing, leasing and fund managers to retailers, architects and retail designers. For those who want to keep up-to-date across the latest developments and events in the world of shopping centres, the magazine is a must-subscribe.