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CXO Insight Middle East - April 2022

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A recent Gartner study has caught my attention, highlighting the shifting sands in enterprise technology buying patterns. The study reveals that 74 percent of technology purchases are funded, at least partially, by business units outside of IT. In addition, Gartner’s research found that “41 percent of employees today are business technologists, creating technology or analytics capabilities for internal or external business use and reporting outside of IT departments.” It adds that high-tech providers need new approaches to identify whom to engage and how to engage B2B buyers.

CXO Insight Middle East Description:

出版社: Insight-Media-and-Publishing

カテゴリ: Technology

言語: English

頻度: Monthly

CXO Insight Middle East is the most trusted source of strategic intelligence for IT decision-makers in the Middle East. Backed by media experts of the highest order, CXO Insight ME offers incisive perspectives on current and emerging trends shaping the regional technology landscape.

We deliver unmatched news coverage and in-depth analysis of the technologies and opportunities that should be on the radar of IT professionals and decision-makers looking to address today’s business problems.