SIGN Matters - March - April 2015

From Choose Date

To Choose Date

SIGN Matters Description:

出版社: Enthralogy

カテゴリ: Business

言語: English

頻度: Bi-Monthly

The editorial focus for Sign Matters is to engage and interconnect visionaries, business owners and signage professionals worldwide to answer the biggest questions on their mind, presented in the form of news, features, case studies, analyses, whitepapers, tutorials and commentaries.

この号では

Advertisers, traditionally, have dictated the marketing narrative. However, with consumers increasingly taking charge of what they want to see and hear, traditional marketing is becoming less effective by the day. Marketers who understand their consumers well agree that content is key to attracting and retaining them. Advertisements, therefore, need to be about creativity and storytelling.