Reshaping The Mould Women Who Rewrote The Narrative - Heads Up For Tails By Rashi Narang

A gift that changed everything.

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There's a quiet kind of love that doesn't need words. It's felt in the wag of a tail, the warmth of a paw on your lap, in a gentle gaze that asks for nothing, but gives everything. For Rashi Narang, this kind of love changed her world.

When Rashi set out to find a birthday gift for her beloved dog, Sara, she had no idea it would lead to India's most loved pet care brand. This is the story of Heads Up For Tails—built with heart, guided by purpose, and driven by the simple belief that pets are family, and family deserves the best.

Starting With Heart, Building With Purpose

In 2008, the pet industry in India was largely unorganised—shelves stacked with synthetic chew toys, unhealthy treats, and bland kibble — nothing that celebrated the bond families shared with their pets. Here, Rashi saw an opportunity, not just to build a business, but to create a brand rooted in empathy, innovation, and care.