Crushing The Norms

How girl crush culture challenges feminism.

- Shivani Ujjainwal

In recent years, the term “girl crush” has become popular in social media, music, and fashion. It originally referred to a woman’s admiration for another woman’s style, talent, or charisma. Now, it has grown into a wider cultural trend that questions traditional ideas of femininity and empowerment.

The Girl Crush Phenomenon

A “girl crush” means a strong admiration one woman has for another, often without romantic or sexual feelings. It celebrates qualities like confidence, strength, and authenticity in women. This kind of admiration can encourage personal growth and help women rethink their own identities.

The girl crush trend is especially popular in the K-pop industry. Female idols often take on bold and edgy roles that show confidence and independence. Groups like BLACKPINK and 2NE1 have popularised this image. Fans feel empowered by their performances and style.

Gender Justice Lens

Some critics say that the term “girl crush” is often used in a way that looks like support for women but is really just for show. They believe it hides deeper problems like the unfair treatment of women and social injustice. They suggest that the concept can be used to distract from the need for systemic change.

In the K-pop industry, the “girl crush” concept is often used to market female groups and promote their music. While some K-pop groups challenge gender stereotypes and promote self-confidence, others are accused of exploiting the trend for profit without truly addressing the issues of gender inequality.