SOUL REVIVAL

The entrepreneur and activist DJ Johnson shares where he finds inspiration—and catches a tune—in his hometown

-  KAYLA STEWART

WHEN YOU WALK into Baldwin & Co., a bookstore and coffee shop in New Orleans's lively Marigny neighborhood, you feel not only at ease but also inspired. Owner DJ Johnson was intentional in his curation of the hybrid space, which has hosted community gatherings since it opened in early 2021.

"I wanted to provide nourishment for the soul of New Orleans," says Johnson, who spent several years in Atlanta pursuing a career in information technology before returning to the city where he grew up. He's done just that by turning the lovingly renovated storefront, once a po'boy shop, into a hub for the city's Black and Brown writers, artists, and creatives. Johnson finds his own sustenance in the city's eclectic and ever-expanding art and music scenes, from dancing along to big, brassy jazz bands to visiting galleries that celebrate the city's enduring African American heritage. Here's how he spends 48 hours in the Big Easy.