New Apple tv

Powering the future of home entertainment

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From Ted Lasso to Top Gun: Maverick, 2022 has been a big year for entertainment. With the all-new Apple TV, Apple's making it easier than ever to access the world's best content from the comfort of your sofa, revolutionizing the home entertainment experience once again.

INTRODUCING THE SEVENTH APPLE TV 

Whilst the all-new Apple TV 4K is only its third generation; it represents the seventh overall Apple TV set-top box from the Cupertino company. It serves as another significant leap forward for Apple. Sure, the box might look remarkably similar to its predecessor, but it's what's on the inside that counts. Apple says that the new model offers "impressive cinematic quality" and uses the A15 Bionic chip, the same chip used in the iPhone 14 and 14 Plus, to offer world-class home entertainment. For the first time on an Apple TV, HDR10+ content is supported alongside Dolby Vision, and Apple is offering the device in two configurations; a standard 4K WiFi model and a WiFi plus ethernet model, supporting Gigabit Ethernet for fast networking and streaming and thread mesh networking protocol to make it easier to add more smart home accessories to your set-up. The device starts at just $129 in the United States. Speaking of the launch, which was done in a press release rather than Apple's usual October fanfare, Bob Borchers, Apple's vice president of Worldwide Product Marketing, said: "Apple TV 4K is the ultimate way for Apple users to enjoy their favorite entertainment on the biggest screen in the home, and now it is more powerful than ever. The new Apple TV 4K is unlike anything else, given its seamless connection to other Apple devices, ease of use, and access to amazing Apple content. It offers something for everyone in the family to love."