Cube control

The most powerful Fire TV device comes with an HDMI slot and is hungry for control!

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The glossy design is out and the new Cube comes with the same mesh finish you'd find on the recent Echo speakers. This is a slight issue because it does gather dust and it is annoying if you have pets because the mesh is a pet hair magnet. The physical buttons at the top are familiar and the Alexa LED strip that runs around the top edges looks neat.

Setting it up is as easy as ever and you need to plug in the HDMI wire (not included) to your telly or receiver for it to turn on via voice control. Amazon does a lot of hand holding when you have to connect other IR devices as well so it's not that complicated.

The Fire UI layout feels well thought out and intuitive. Amazon hasn't been narcissistic with its recommendations and doesn't just pop up shows and series from Prime Video, but from other apps too. However, in the 'My Stuff' section it's only Prime Video shows that pop up. Netflix and other apps don't show up on this list at all.