FROM CLICKS TO CONVERSIONS: MASTERING GROWTH WITH SMART MARKETING AND SEAMLESS AUTOMATION

With over 19 years of professional experience, Vinay is recognized to help businesses optimize CRM, improve conversions, & run high-impact digital campaigns through Arissa India.

- Vinay Venkatesh, Founder & CEO, Arissa India

In a recent interaction with Mandvi Singh, Managing Editor at siliconindia, Vinay Venkatesh, Founder & CEO, Arissa India his insights on 'From Clicks to Conversions: Mastering Growth with Smart Marketing and Seamless Automation'.

Business and marketing landscape has significantly transformed today, smooth user experience plays a critical role in this digital world now. Hence, driving traffic to a website is just the first step in this digital marketing world. The real challenge is in turning those clicks into conversions. Mastering this pathway is crucial for everyone's success, and that can be done by understanding a customer's journey. The first step in this process is customer education respective to the product or service. Once the idea is perceived by the user, they begin exploring further, and eventually make a decision to utilize the proposed item. Here content, design, and messaging needs to be optimized at each stage of the customer journey.

In a world where consumers are bombarded with automated messages, how can businesses design 'invisible automation' that amplifies human creativity, delivering hyper-personalized customer journeys where consumers feel genuinely cared for without sensing the underlying technology?

Automation should be seamless and intuitive. The best kind of automation is the one that feels natural, where customers receive the right message at the right time without it feeling robotic or intrusive. This comes down to leveraging data intelligently, using behavioral triggers rather than pre-set, generic sequences.