Smart speakers, streaming, 5G and HD/Ultra HD to drive the market

When it comes to speakers; mini, wireless and Bluetooth are the main features that customers look for. Add to that battery life. This is rapidly leading to more in this space advancements

- Ashok Pandey

For Audio, the core has always been around sound engineering. Demand for HD and Ultra HD sound quality is driving market growth. We are expecting an increased investments in India-centered R&D units and local manufacturing opportunities to suit local preferences better.

The rising tendency of increasing expenditures on global festivals and music concerts is expected to propel the requirement for professional audio equipment. This will be a critical demand to fulfil for major Audio Equipment OEMs. Apart from this, Automotive application is also expected to grow exponentially.

Current Audio Tech/Trends

The Indian audio technology market is growing at a phenomenal speed and with the growing market grows the demand for products which has increased the competition in the market. Every brand is working to come up with the best, as the Indian population is getting more and more affluent and are demanding products which are not only of high quality but also trendy, stylish and affordable.

The key trends in the audio technology industry are:

• The market is rapidly developing to provide affordable 5G cellular network connections. The significant increase in the number of connected devices and the rate of data consumption has made wireless connectivity significantly common. This has propelled the development and demand of Wi-Fi speakers with Al integration and voice assistants.

• The demand of Smart speakers is also growing in the market attributed to the rising 5G networks and an increasing number of connected devices. The smart speaker market is expected to expand further with developed countries following the trend of smart homes and emerging nations' shift towards the adoption of smart homes.