ChatGPT and Advances in AI

What do they mean for brands?

- Cristina Constandache

ChatGPT has taken the world by storm, and it looks like we are just scratching the surface.

Let’s start with the fact that ChatGPT is a different AI technology and doesn’t have much in common with usual chatbots, except for the word “chat” in their names. It is not a chatbot in the traditional sense, and should not be confused with such.

ChatGPT is a large language model (GPT) trained to have a conversation that can generate human-like text. Simply put, it is AI that speaks human. It is about to open up a world of possibilities for brands, customer service, and conversational commerce. Since its launch at the end of 2022, ChatGPT is estimated to have reached over 100 million users, and its impact on various industries is in the very early stages and will continue to grow exponentially.

Once the technology gets greater adoption, the first change will be how people search and discover information. Instead of getting just a list of not-always relevant links, a person can get a response that he or she is actually looking for, specify further details through a conversation, and get a personalized experience.