Avery Dennison unveils industry-first RFID label recognized by APR for compatibility with PET recycling stream

Avery Dennison announced a breakthrough in recyclable labeling: The first radio-frequency identification (RFID) label to receive APR Design® for Recyclability (DfR) recognition from the Association of Plastic Recyclers (APR). This marks an industry first for an RFID label, validating its compatibility with North America's PET recycling stream.

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Avery Dennison has combined its proprietary CleanFlake™ adhesive technology, materials science capabilities and expertise in RFID to develop a breakthrough innovation, resulting in a new proprietary RFID label that cleanly separates from the PET in the mechanical recycling stream, reducing contamination. This means brands adopting this novel RFID technology can ensure compatibility for the recycling of their PET packaged items. With 96% of the top 50 brands committed to recyclability and waste management targets, this technology offers a solution towards achieving those goals.1