Unique Challenges and Unique Solutions for Different Markets

Data & AI projects at Experion primarily cater to the US, Australia, Europe and Japan. There is a distinct difference in customer expectations.

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How do customer expectations in the segments of data and AI vary across different markets vis-à-vis the Indian market?

In the US, since it is a very fast-moving market, the expectation is for highly innovative and advanced AI solutions. There is a strong focus on AI-driven automation, personalisation and self-service. It’s a priority in this region that AI easily integrates with their current systems. While in Europe, customers are focused on cutting-edge data and AI solutions, data privacy and ethical use of data and AI are priorities too. There is a lot of focus on sustainability as well.

Japanese customers are also driven by cultural sensitivities and the focus is more on areas like robotics. Lastly, customers in Australia seem to value operational efficiency, cost reduction and data-driven decisionmaking. They have clarity on how AI can help their businesses. Data sovereignty is of extreme importance here.

India notably is buzzing with AI potential, thanks to a thriving startup scene, a push for digitisation and solid government support. But when it comes to AI expectations, the landscape is a bit different compared to more mature markets like the US and Europe. Some features of the Indian market –

• Clarity is Still Evolving – Indian companies are eager to jump into AI, but many still lack a clear roadmap or specific goals. There’s a lot of excitement, but the long-term vision isn’t always well-defined.

• Data Privacy is a Work in Progress – Trust bout data use is still shaky. India is working on building strong data privacy laws (like the Personal Data Protection Bill) but navigating the regulatory environment can be tricky.

• Data Availability Issues –