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WHAT IF THINGS COULD TURN OUT DIFFERENTLY? HOW THE MULTIVERSE GOT INTO OUR HEADS AND DIDN'T LET GO

AppleMagazine

|

June 23, 2023

“Let’s do things differently this time.”

WHAT IF THINGS COULD TURN OUT DIFFERENTLY? HOW THE MULTIVERSE GOT INTO OUR HEADS AND DIDN'T LET GO

Those are the first words you hear at the beginning of this month’s “Spider-Man: Across the Spider-Verse,” an otherworldly meditation on multiple realities and how our lives might unfold. The message is clear from the get-go: We have choices. Things could be malleable. You are you, sure. But wait — you might also be you and you and you.

The world is a stressful, sometimes lonely place — and more so at a moment when “It wasn’t supposed to be this way” has become a not-uncommon mantra. But what if things could turn out another way? What if, somewhere, they had? Enter the realm of the multiverse and alternate realities, one of the most glorified canvases in popular culture’s recent years — and a repository for the ache and longing of living in an era of uncertainty.

Alternate universes are everywhere these days, as the long-delayed opening weekend of “The Flash” attests with its regret-streaked, history-changing storyline (and its multiple variations of Batman). There is a deep hunger, it seems, for exploring possibilities — for seeing what might have been if just one thing had unfolded differently.

“The cultural assumption used to be that the world we live in is the way it is, and that’s the only way it could be,” says Douglas Wolk, who read 27,000 Marvel comics from across the decades for his book, “All of the Marvels.”

“What has happened in culture,” Wolk says, “is that people are saying, ‘Well, no. This consensus reality is not how things have to be.’”

AppleMagazine से और कहानियाँ

AppleMagazine

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APPLE MUSIC IS COMING TO CHATGPT AS OPENAI ANNOUNCES NEW INTEGRATION

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DATA CENTERS IN ORBIT AND THE LIMITS OF SPACE-BASED COMPUTING

The idea of placing data centers in space has moved from science fiction into serious discussion among aerospace companies, cloud providers, and artificial intelligence researchers.

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5 mins

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APPLE FITNESS+ EXPANDS TO 28 ADDITIONAL COUNTRIES

Apple has extended the availability of its Fitness+ subscription service to 28 additional countries, broadening the geographic reach of one of the company's most tightly integrated digital services.

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4 mins

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New Leaders

THE PATH THAT COULD DEFINE APPLE'S NEXT CHAPTER

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6 mins

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APPLE PATCHES TWO ZERO-DAY IOS FLAWS USED IN TARGETED ATTACKS

Apple has released security updates addressing two previously unknown vulnerabilities that the company said were actively exploited in what it described as sophisticated attacks.

time to read

3 mins

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AppleMagazine

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INTERNAL IOS SOFTWARE LEAK SURFACES DETAILS ON UPCOMING APPLE FEATURES

An internal Apple software leak has revealed a broad snapshot of features and system changes under development for future versions of iOS, offering an unusually detailed look at how the company is evolving its mobile platform behind closed doors.

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4 mins

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AIRPODS MAX 2 RUMORS POINT TO CHIP UPGRADE AND NEW AUDIO FEATURES

Apple's AirPods Max turned five years old this week, and a new roundup of rumors has outlined what a second-generation model could add if Apple refreshes its over-ear headphones on a longer cycle than the standard AirPods lineup.

time to read

4 mins

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AI USAGE AT WORK HAS DOUBLED AS ADOPTION EXPANDS ACROSS PROFESSIONS

Artificial intelligence use in the workplace has risen sharply in recent years, with surveys showing that a much larger share of workers now report using Al tools in their daily roles compared with just a few years ago.

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4 mins

December 19, 2025

AppleMagazine

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PLURIBUS LEADS APPLE TV VIEWERSHIP FOR A SECOND STRAIGHT WEEK

Apple TV's weekly audience rankings once again place Pluribus at the top of the platform's most-watched chart, according to viewership data tracked across Apple's original programming lineup.

time to read

3 mins

December 19, 2025

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FORD F-150 LIGHTNING STRUGGLES HIGHLIGHT THE CHALLENGES OF ELECTRIC PICKUPS

Ford's experience with the F-150 Lightning has become a case study in how difficult it is to translate electric vehicle momentum into the pickup truck segment.

time to read

3 mins

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