APPLE TV+ IS CLOSING IN ON FORMULA 1 STREAMING RIGHTS IN MULTI-BILLION DEAL

Apple is reportedly in advanced talks to secure exclusive global streaming rights for Formula 1.

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If finalized, the deal would mark one of Apple's boldest sports streaming moves yet, positioning Apple TV+ as a serious competitor to sports networks like ESPN, Sky, and Amazon Prime Video. The agreement could be worth over $2 billion per year and would reshape the way motorsport fans watch Formula 1 across the globe.

APPLE’S MOST AMBITIOUS SPORTS MOVE YET

Apple's interest in Formula 1 represents the company’s next major step into live sports, following high-profile partnerships with Major League Soccer (MLS Season Pass) and Friday Night Baseball with Major League Baseball. But unlike those deals, a Formula 1 package would be global, not regional — giving Apple rights to stream every race, qualifying session, and behind-the-scenes special exclusively through Apple TV+.

The move comes as Apple continues to expand its media ambitions, pivoting Apple TV+ from a boutique streaming platform known for prestige dramas into a broader entertainment service blending scripted content with live sports and interactive media.

“Formula 1 is one of the few global sports properties with year-round engagement and enormous cross-market appeal,” said one media analyst at MoffettNathanson. “For Apple, this is not just about sports — it’s about cementing Apple TV+ as a platform with real cultural gravity.”

HOW THE DEAL WOULD WORK