AMAZON PUSHES BACK AGAINST EUROPE'S PIONEERING NEW DIGITAL RULES

Amazon is disputing its status as a big online platform that needs to face stricter scrutiny under European Union digital rules taking effect next month, the first Silicon Valley tech giant to push back on the pioneering new standards.

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The online retailer filed a legal challenge with a top European Union court, arguing it's being treated unfairly by being designated a "very large online platform" under the 27-nation bloc's sweeping Digital Services Act.

Amazon, whose filing to the European General Court was made available this week, is the second company to protest the classification. German online retailer Zalando filed a legal claim two weeks ago with a similar argument.

The Digital Services Act imposes new obligations on the biggest tech companies to keep users safe from illegal content and dodgy products, with violations punishable by potentially billions in fines or even a ban on operating in the EU.