PRIME ROOKS FEELING FLUSH

LEWES have described their new sponsorship deal with eco toilet paper company as an ‘iconic moment’.

- Matthew Nash

The Rooks have announced a ‘pioneering’ two-year deal with ‘Who Gives A Crap’ for both their men’s and women’s teams.

The Isthmian Premier Division outfit will have the gimmicky company name emblazened on their shirts – a move which has divided opinions from some, although it is unsurprising for those familiar with the innovative East Sussex club.

“We feel it’s been a real iconic football moment,” said commercial manager Stef McLoughlin.

“It’s gone absolutely viral – it’s mad. There was even an article in France about us.