CHEERS TO A NEW CHINESE CONNECTION

Asian Tour celebrates a tie-up with Kweichow Moutai, a leading luxury brand from China.

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Kweichow Moutai, one of the leading luxury brands in China, will embark on an exciting new journey with the Asian Tour after announcing today a bold and wide-ranging new partnership that will have a major impact on three of the biggest golf events in the region.

Marking Kweichow Moutai's first venture with the region's premier professional golf circuit, they will be welcomed on board as the Official Luxury Chinese Baijiu Partner of the Asian Tour delivering a significant presence across the season. In addition, they were the presenting partner for this year's International Series Japan, will be the title sponsor of the Singapore Open - ensuring the prestigious event's return after a three-year break - and also the Official Luxury Chinese Baijiu Partner for the Link Hong Kong Open.

Kweichow Moutai is a market leader in the 'Baijiu', or “white liquor”, industry in China, and has a rich history and historical legacy dating back hundreds of years. It sees elite-level tournament golf in the region as the perfect platform to target high-income individuals in Asia and beyond.