Rising worldwide demand for DIGITAL ARTISTS

This 21st century career, which involves creating computerised commercial artwork and designs, is a hot and happening career option

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To the ever-growing list of tech-driven careers spawned by new IT and computer technologies, add digital art. This 21st-century career, which involves creating commercial artwork and designs using the computer, has emerged as a hot and happening option for IT savvy and artistically inclined professionals, with advertising agencies, design firms, publishing houses, television production companies, electronic media, website and internet businesses scrambling for their services.

A digital artist uses computer software programmes such as Photoshop, Corel Draw and Cinema 4D, to create computer/multimedia concepts, design and simulations for mass production. In this, she is different from a traditional artist who uses raw materials such as master pencils, brushes, paints, etc to create exclusive art.

With sophisticated computer technologies at her command, a digital artist is capable of combining painting, filmmaking, photography, digital design, video, installation art, sculpture, animation and sound to produce multimedia digital art. Because it is relatively cost and time effective compared to traditional creations, digital art is being increasingly preferred for advertising purposes and by filmmakers to produce mindblowing visual effects. Digital art customers comprise the electronic and print media, video games, website design and the film industries, but almost as often, it is printed out and hung on walls.