THE BABY EXPO 2025: WHAT TO EXPECT

The Baby Expo 2025 will welcome over 250 global brands, an industry leaders summit and the Mother, Baby and Child awards ceremony. You don't want to miss it!

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The Baby Expo presented by Blaura, the Middle East’s largest international event for maternity, baby and toddler brands, is set to return for its second edition on the 16th and 17th of May 2025, at the Dubai World Trade Centre. Limited exhibition spaces remain due to the high demand from brands eager to participate.

A HIGH-GROWTH INDUSTRY

The growth of Dubai’s wholesale and retail sector by 2.9% (reaching AED 83.12 billion in 2024), along with global forecasts predicting the baby products market will surge to USD 217 billion by 2030, creates a promising landscape for baby and maternity brands. The Baby Expo presents an unmissable opportunity for brands to position themselves at the forefront of this high-growth industry - showcasing their commitment to product innovation and the integration of cutting-edge technologies that make the lives of both parents and babies easier, more comfortable and more efficient.

A POWERFUL PLATFORM

Bringing together over 250 leading global brands from within the maternity, baby and toddler space, The Baby Expo provides a powerful platform for businesses to showcase their latest innovations, forge strategic partnerships and connect with key decisionmakers and industry stakeholders shaping the future of this rapidly growing sector.

EXPANDED OFFERINGS

The Baby Expo 2025 has doubled in size, now spanning 14,000 square metres, to meet the growing demand from brands looking to expand their presence in the region. Over 100 new brands have joined this year’s edition, expanding the event’s diversity to include brands from 44 countries and featuring trusted names such as Blaura, Stokke, Cybex, Baby Brezza, Nanit, Tommee Tippee, Doona, Lansinoh, Maxi-Cosi and more.