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The dark side of skin bleaching and tanning for beauty

Weekend Argus on Saturday

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May 24, 2025

IN A VISUALLY driven world, where social media platforms dictate beauty standards, many individuals find themselves navigating the complexities of skin aesthetics.

- ALYSSIA BIRJALAL

The dark side of skin bleaching and tanning for beauty

A surge in skin bleaching practices aimed at achieving a lighter complexion co-exists with increasing popularity for darker skin tones attained through tanning. Yet, both trends present alarming health risks that necessitate a closer examination.

Dr Dilshaad Asmal, a dermatologist at Mediclinic Cape Town, says the quest for lighter skin is deeply rooted in socio-cultural and psychological influences.

"In numerous cultures, particularly those within Indian, Asian and African communities, lighter skin is historically synonymous with beauty, elevated status and even better marital prospects. Unfortunately, global media continues to amplify this narrative, portraying lighter skin as more desirable," she explains.

The most common bleaching practices

In SA alone, a variety of skin lightening methods are prevalent, ranging from easily accessible over-the-counter products to unregulated remedies derived from local folklore.

Asmal highlights the widespread use of hydroquinone, a common ingredient in topical bleaching creams.

"While hydroquinone does significantly reduce pigmentation, its prolonged use can lead to severe side effects, including ochronosis, a disfiguring blue-black pigmentation that becomes irreversible," she warns.

Equally concerning are corticosteroids and mercury-based creams that are often sold in informal markets.

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